With over two and a half years of experience as a Marketing Associate at the Green Restaurant Association, I have driven substantial growth and brand visibility through a comprehensive range of marketing strategies. I have increased unique website visitors by over 20% annually through a comprehensive SEO strategy that included traffic-driving keywords, regular blog posts, and over 500 client referral links. Additionally, I secured a $10,000/month Google Ads grant, crafted ads, and launched our first Google Ads campaign to drive website traffic. Through collaboration with our sales department, I designed and wrote copy for regular email marketing campaigns. These campaigns reached over 40,000 people with a successful open rate of over 20% on average. I also developed and executed a social media strategy across Instagram, Facebook, Twitter, and LinkedIn, which boosted our follower base by 18% and significantly increased engagement. In addition, I grew our social media community, working with clients to post about their certification and facilitating over 400 client posts, including tagged posts and stories. My work in media relations, including sending press releases and managing relationships with top-tier outlets like the Boston Globe, Pizza Today, and Food Service Equipment Reports, has resulted in significant exposure. My design work includes internal and external communications, UX/UI design, social media content, blog content, reports, and more.
Branding Collateral
Social Media
Presentations